{"id":21744,"date":"2024-12-15T12:30:06","date_gmt":"2024-12-15T12:30:06","guid":{"rendered":"https:\/\/michigancentral.com\/?p=21744"},"modified":"2025-01-22T08:26:52","modified_gmt":"2025-01-22T08:26:52","slug":"grounded-customizing-the-future-of-electric-vehicles","status":"publish","type":"post","link":"https:\/\/michigancentral.com\/grounded-customizing-the-future-of-electric-vehicles\/","title":{"rendered":"Grounded: Customizing the Future of Electric Vehicles"},"content":{"rendered":"<p>At his 13,000-square-foot warehouse around the corner from its headquarters at Newlab in Michigan Central, Sam Shapiro is leading the electric revolution of recreational and work vehicles.<\/p>\n<p>With a rapidly growing team, Shapiro has created a \u201cLego-like\u201d system to outfit electric vans for both recreation and business use. Grounded is creating the world\u2019s first fully customizable smart electric RVs and work vans, enabling customers to choose from dozens of customization options, solar and smart power electrics, Starlink internet connectivity, and much more.<\/p>\n<p>\u201cNewlab and Michigan Central were literally the reason that we chose to move to Detroit to start Grounded, and they\u2019ve been invaluable to our growth and success as an early-stage startup,\u201d said founder Sam Shapiro. \u201cThe benefits include affordable office and workshop space, state-of-the-art manufacturing facilities and an amazing community of founders, engineers and advisors.\u201d<\/p>\n<p>In addition to electric RVs, the custom-built vehicles offer a number of all-electric applications for businesses such as mobile<br \/>\nmedical and dental studios, pet grooming and food service, delivery and maintenance, and more.<\/p>\n<p>The startup secured $3.5 million pre-seed funding in October, and over the long term they hope to empower people to live and work more sustainably on wheels.<br \/>\n\u201cDetroit is one of the best places in the country for building a manufacturing business right now because of its robust industrial base, highly skilled engineers and technicians, and very reasonable cost of space,\u201d said Shapiro.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>At his 13,000-square-foot warehouse around the corner from its headquarters at Newlab in Michigan Central, Sam Shapiro is leading the electric revolution of recreational and work vehicles. With a rapidly growing team, Shapiro has created a \u201cLego-like\u201d system to outfit electric vans for both recreation and business use. Grounded is creating the world\u2019s first fully [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-21744","post","type-post","status-publish","format-standard","hentry","category-community"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Grounded: Customizing the Future of Electric Vehicles | Michigan Central<\/title>\n<meta name=\"description\" content=\"Grounded: Customizing the Future of Electric Vehicles | Michigan Central\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/michigancentral.com\/grounded-customizing-the-future-of-electric-vehicles\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Grounded: Customizing the Future of Electric Vehicles\" \/>\n<meta property=\"og:description\" content=\"Grounded: Customizing the Future of Electric Vehicles\" \/>\n<meta property=\"og:url\" content=\"https:\/\/michigancentral.com\/grounded-customizing-the-future-of-electric-vehicles\/\" \/>\n<meta property=\"og:site_name\" content=\"Michigan Central\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MichiganCentral\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-15T12:30:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-22T08:26:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/michigancentral.com\/wp-content\/uploads\/2021\/02\/MCS-social-meta-Home-v2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"aharwood\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"aharwood\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/michigancentral.com\/grounded-customizing-the-future-of-electric-vehicles\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/michigancentral.com\/grounded-customizing-the-future-of-electric-vehicles\/\"},\"author\":{\"name\":\"aharwood\",\"@id\":\"https:\/\/michigancentral.com\/#\/schema\/person\/11d6a7ed929c826feba0e8f9da74b47d\"},\"headline\":\"Grounded: Customizing the Future of Electric Vehicles\",\"datePublished\":\"2024-12-15T12:30:06+00:00\",\"dateModified\":\"2025-01-22T08:26:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/michigancentral.com\/grounded-customizing-the-future-of-electric-vehicles\/\"},\"wordCount\":241,\"publisher\":{\"@id\":\"https:\/\/michigancentral.com\/#organization\"},\"articleSection\":[\"Community\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/michigancentral.com\/grounded-customizing-the-future-of-electric-vehicles\/\",\"url\":\"https:\/\/michigancentral.com\/grounded-customizing-the-future-of-electric-vehicles\/\",\"name\":\"Grounded: Customizing the Future of Electric Vehicles | Michigan Central\",\"isPartOf\":{\"@id\":\"https:\/\/michigancentral.com\/#website\"},\"datePublished\":\"2024-12-15T12:30:06+00:00\",\"dateModified\":\"2025-01-22T08:26:52+00:00\",\"description\":\"Grounded: Customizing the Future of Electric Vehicles | Michigan Central\",\"breadcrumb\":{\"@id\":\"https:\/\/michigancentral.com\/grounded-customizing-the-future-of-electric-vehicles\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/michigancentral.com\/grounded-customizing-the-future-of-electric-vehicles\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/michigancentral.com\/grounded-customizing-the-future-of-electric-vehicles\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/michigancentral.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Grounded: Customizing the Future of Electric Vehicles\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/michigancentral.com\/#website\",\"url\":\"https:\/\/michigancentral.com\/\",\"name\":\"Michigan Central\",\"description\":\"Corktown, Detroit\",\"publisher\":{\"@id\":\"https:\/\/michigancentral.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/michigancentral.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/michigancentral.com\/#organization\",\"name\":\"Michigan Central\",\"url\":\"https:\/\/michigancentral.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/michigancentral.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/michigancentral.com\/wp-content\/uploads\/2024\/06\/cropped-MC_MichiganCentral_Wordmark_RGB_BLACK.png\",\"contentUrl\":\"https:\/\/michigancentral.com\/wp-content\/uploads\/2024\/06\/cropped-MC_MichiganCentral_Wordmark_RGB_BLACK.png\",\"width\":1500,\"height\":113,\"caption\":\"Michigan Central\"},\"image\":{\"@id\":\"https:\/\/michigancentral.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/MichiganCentral\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/michigancentral.com\/#\/schema\/person\/11d6a7ed929c826feba0e8f9da74b47d\",\"name\":\"aharwood\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/michigancentral.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/674162a6bd0e7ce9ab9aeb0038e51e714a90a820a8434bb96f51ac3db06d7fcf?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/674162a6bd0e7ce9ab9aeb0038e51e714a90a820a8434bb96f51ac3db06d7fcf?s=96&d=mm&r=g\",\"caption\":\"aharwood\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Grounded: Customizing the Future of Electric Vehicles | Michigan Central","description":"Grounded: Customizing the Future of Electric Vehicles | Michigan Central","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/michigancentral.com\/grounded-customizing-the-future-of-electric-vehicles\/","og_locale":"en_US","og_type":"article","og_title":"Grounded: Customizing the Future of Electric Vehicles","og_description":"Grounded: Customizing the Future of Electric Vehicles","og_url":"https:\/\/michigancentral.com\/grounded-customizing-the-future-of-electric-vehicles\/","og_site_name":"Michigan Central","article_publisher":"https:\/\/www.facebook.com\/MichiganCentral","article_published_time":"2024-12-15T12:30:06+00:00","article_modified_time":"2025-01-22T08:26:52+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/michigancentral.com\/wp-content\/uploads\/2021\/02\/MCS-social-meta-Home-v2.jpg","type":"image\/jpeg"}],"author":"aharwood","twitter_card":"summary_large_image","twitter_misc":{"Written by":"aharwood","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/michigancentral.com\/grounded-customizing-the-future-of-electric-vehicles\/#article","isPartOf":{"@id":"https:\/\/michigancentral.com\/grounded-customizing-the-future-of-electric-vehicles\/"},"author":{"name":"aharwood","@id":"https:\/\/michigancentral.com\/#\/schema\/person\/11d6a7ed929c826feba0e8f9da74b47d"},"headline":"Grounded: Customizing the Future of Electric Vehicles","datePublished":"2024-12-15T12:30:06+00:00","dateModified":"2025-01-22T08:26:52+00:00","mainEntityOfPage":{"@id":"https:\/\/michigancentral.com\/grounded-customizing-the-future-of-electric-vehicles\/"},"wordCount":241,"publisher":{"@id":"https:\/\/michigancentral.com\/#organization"},"articleSection":["Community"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/michigancentral.com\/grounded-customizing-the-future-of-electric-vehicles\/","url":"https:\/\/michigancentral.com\/grounded-customizing-the-future-of-electric-vehicles\/","name":"Grounded: Customizing the Future of Electric Vehicles | Michigan Central","isPartOf":{"@id":"https:\/\/michigancentral.com\/#website"},"datePublished":"2024-12-15T12:30:06+00:00","dateModified":"2025-01-22T08:26:52+00:00","description":"Grounded: Customizing the Future of Electric Vehicles | Michigan Central","breadcrumb":{"@id":"https:\/\/michigancentral.com\/grounded-customizing-the-future-of-electric-vehicles\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/michigancentral.com\/grounded-customizing-the-future-of-electric-vehicles\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/michigancentral.com\/grounded-customizing-the-future-of-electric-vehicles\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/michigancentral.com\/"},{"@type":"ListItem","position":2,"name":"Grounded: Customizing the Future of Electric Vehicles"}]},{"@type":"WebSite","@id":"https:\/\/michigancentral.com\/#website","url":"https:\/\/michigancentral.com\/","name":"Michigan Central","description":"Corktown, Detroit","publisher":{"@id":"https:\/\/michigancentral.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/michigancentral.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/michigancentral.com\/#organization","name":"Michigan Central","url":"https:\/\/michigancentral.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/michigancentral.com\/#\/schema\/logo\/image\/","url":"https:\/\/michigancentral.com\/wp-content\/uploads\/2024\/06\/cropped-MC_MichiganCentral_Wordmark_RGB_BLACK.png","contentUrl":"https:\/\/michigancentral.com\/wp-content\/uploads\/2024\/06\/cropped-MC_MichiganCentral_Wordmark_RGB_BLACK.png","width":1500,"height":113,"caption":"Michigan Central"},"image":{"@id":"https:\/\/michigancentral.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/MichiganCentral"]},{"@type":"Person","@id":"https:\/\/michigancentral.com\/#\/schema\/person\/11d6a7ed929c826feba0e8f9da74b47d","name":"aharwood","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/michigancentral.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/674162a6bd0e7ce9ab9aeb0038e51e714a90a820a8434bb96f51ac3db06d7fcf?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/674162a6bd0e7ce9ab9aeb0038e51e714a90a820a8434bb96f51ac3db06d7fcf?s=96&d=mm&r=g","caption":"aharwood"}}]}},"_links":{"self":[{"href":"https:\/\/michigancentral.com\/wp-json\/wp\/v2\/posts\/21744","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/michigancentral.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/michigancentral.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/michigancentral.com\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/michigancentral.com\/wp-json\/wp\/v2\/comments?post=21744"}],"version-history":[{"count":2,"href":"https:\/\/michigancentral.com\/wp-json\/wp\/v2\/posts\/21744\/revisions"}],"predecessor-version":[{"id":21756,"href":"https:\/\/michigancentral.com\/wp-json\/wp\/v2\/posts\/21744\/revisions\/21756"}],"wp:attachment":[{"href":"https:\/\/michigancentral.com\/wp-json\/wp\/v2\/media?parent=21744"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/michigancentral.com\/wp-json\/wp\/v2\/categories?post=21744"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/michigancentral.com\/wp-json\/wp\/v2\/tags?post=21744"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}