DETROIT, Jan. 18, 2019 \u2013 Ford\u2019s Michigan Central Station Winter Festival opened today to a large crowd that braved the weather to enjoy a 3D light show on the iconic building, a night market and a first-of-its-kind exhibition of train station artifacts curated by the Detroit Historical Society. Other family-friendly activities include live graffiti painting, face painting, fire pits with s\u2019mores, artist demonstrations, live performances, vendor shops, community booths and an ice sculpture of the train station. <\/p>\n
The 10-day festival is an extension of Ford\u2019s North American International Auto Show presence. Tapping into advanced 3D projection-mapping technology and old-fashioned storytelling, Ford is using the 18-story train station as a canvas to re-create its glory days, its revitalization, and its future as the centerpiece of a new 1.2-million-square-foot Corktown campus, where along with its partners, the company seeks to shape the future of mobility and transportation.<\/p>\n
\u201cWe\u2019ve planned the festival to coincide with NAIAS so we can give auto show guests and local residents a unique and unforgettable brand experience,\u201d said Garett Carr, Ford global auto show and events manager. \u201cWe\u2019re using Detroit\u2019s most famous landmark to captivate an audience through dramatic storytelling. Whether it\u2019s sitting behind the wheel of one of our vehicles or inviting people to see where we are going as a company, high-touch, personalized experiences like this are critical to cut through to customers in a noisy marketplace.\u201d<\/p>\n
The festival runs through Jan. 27. It is open 5:30-10 p.m. on Fridays and Saturdays and from 5:30-9 p.m. Sunday through Thursday. The event runs until 10 p.m. this Sunday. The 3D light show will play three times per hour, with intervals filled with projections from local artists and live music from Detroit-area DJs and musicians. Food and beverages will be available for purchase throughout the festival.<\/p>\n
Ford is offering a free shuttle service to Michigan Central Station from Cobo Hall and surrounding neighborhoods. The shuttle routes and times can be found online.<\/p>\n
About Ford Motor Company
\nFord Motor Company (NYSE: F) is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford trucks, utility vehicles, and cars \u2013 increasingly including electrified versions \u2013 and Lincoln luxury vehicles; provides financial services through Ford Motor Credit Company; and is pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected vehicle services. Ford employs approximately 186,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit corporate.ford.com.<\/p>\n","protected":false},"excerpt":{"rendered":"
DETROIT, Jan. 18, 2019 \u2013 Ford\u2019s Michigan Central Station Winter Festival opened today to a large crowd that braved the weather to enjoy a 3D light show on the iconic building, a night market and a first-of-its-kind exhibition of train station artifacts curated by the Detroit Historical Society. Other family-friendly activities include live graffiti painting, […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-1092","post","type-post","status-publish","format-standard","hentry","category-press-releases"],"acf":[],"yoast_head":"\n